How to measure ROI and set KPIs for a gamification project – project kpi

How to measure ROI and set KPIs for a gamification project – project kpi

In this post, you can ref free useful materials about project kpi and other materials for project kpi such as kpi tips, kpi mistakes, kpi examples, project kpi, kpi dashboard, kpi form, how to create kpi/performance metrics

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KPI guides

Can you measure the return on investment (ROI) on your gamification project? You better do that, because when the time comes to make or renew an investment in gamification, it should be justified.
But aside from justifying projects to management, there are even better reasons to measure ROI – it can help focus on the areas where gamification can matter.

First, choose your KPIs

What is return on investment? It is about making something better. What will gamification make better – it will improve key performance indicators (KPIs).
Choosing the right KPIs is very important. First of all, by clearly stating the KPIs and measuring them before the gamification project, you have your “control group” – or, to be more precise, the state of affairs as it was before gamification.
Additionally, KPIs are important in defining the game rules and, more importantly, in communicating to employees what the corporate goals are. A gamification project is an excellent opportunity to communicate corporate goals to employees and to align them with those goals, similar to the use of Corporate Performance Measurement systems for management. Finally, KPIs will help you assign a monetary value to the project and measure its ROI.
You can also try to set an improvement goal, stated as a percentage – where you’d like to improve a certain KPI by a certain percent, as such 10-20% more.
In this respect it is important to create a distinction between process KPIs and performance  KPIs. A process KPI is a behavior you’d like to change. For instance, increase quality reporting into the CRM system, which can, in turn, enable you to make better quality sales forecasts. A performance KPI can be the result of a process KPI (but not necessarily) – more sales.
Similarly, pay attention to the difference between KSFs (Key Success Factors) and KPIs – key success factors will influence the outcome of the project, while KPIs are how you measure it.

What is a Key Performance Indicator (KPI)
How to Develop Key Performance Indicators (KPIs)